Some good examples of B2B Marketing: Dropbox for Business
It’s time to give a shout out for some of the great work that B2B marketers are doing…
Trends in Technology Use for B2B Marketers
All of the news reports about the Meeker Report talk about its consequences for B2C marketing. What should B2B marketers take from it?
The B2B Marketing Magpie
In La Gazza Ladra, an 1817 opera by Gioachino Rossini, servant Ninetta is taken to the scaffold for the theft of silver-ware, a theft really perpetrated by a magpie attracted to something shiny and new. There’s a magpie gene in marketers too. And while the scaffold is perhaps a bit […]
FinTech isn’t about the Tech. Or the Fin. It’s about Marketing.
At a time when Brand Britain is taking a pounding across the globe, it’s rather nice to see a report launched celebrating a Brand Britain success story. This week, the UK Government issues a state of the nation report into UK FinTech. And the report paints the picture of a […]
The History of Content Marketing
Here’s the edited text of my speech to the B2B Marketing Annual Conference held at Cavendish Square in London on 7 November 2013… To be clear, today I’m representing my views – not those of the firm that I work for. And it’s one of at least eight different views […]
Not up where you belong…
The B2B Marketing team have asked me to speak at the next Leaders’ Forum on 19 September on the subject of why marketing has become so disconnected from the boardroom and what we can do about it. Perhaps recognising that I’m not such a big name draw as my fellow […]
The tablet is here. Deal with it…
By Dave Stevens Google+ Venture capitalist Mary Meeker recently presented a paper at Stanford comparing the first ten quarters of shipments of each of Apple‘s “I” devices – iPod, iPhone, and iPad. The paper showed that iPad shipments in the product’s first 30 months outrate the iPhone threefold. By January […]
Why there’s no such thing as “Content Marketing”…
By Dave Stevens Google+ I wish I could say that I found the first grey hair on my head when looking in the shaving mirror this morning. But the truth is that I think I’ve identified enough grey in what little hair I still have to say I’m beyond that. I […]
Why the Infographic Bubble will burst [words]…
By Dave Stevens Google+ The world has gone mad for infographics. Go on – do a Twitter search right now and you’ll see what I mean. I’m writing this in the early hours of Sunday morning and seven tweets containing infographics have come through in the last minute. There’s even […]
Why B2B Marketing should get more emotional…
By Dave Stevens Google+ Last weekend, I headed up to Edinburgh to spend a couple of days enjoying the Fringe Festival. If you’ve not been, it’s well-worth a visit. There’s a real sense of carnival to proceedings. There are hundreds of shows that you can dip into covering comedy, drama, […]
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