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Why I Love B2B Marketing…

There’s a great initiative that’s been kicked off by the Business Marketing Collective ( to challenge marketers in the B2B space to say why they love B2B Marketing.  You can follow the story on Twitter at #iloveb2b.  Here’s my contribution… I love B2B Marketing. Because it is the toughest profession […]

The Five Rules of B2B Social Media Marketing

The edited transcript of a speech I gave to the PRMoment ( conference on “Social Media in B2B Communications” on 11 September 2014 in London… So here we are again. Another day, another social media conference. Social media has been the favourite topic of PR, communications, and marketing conferences for […]