About This Blog

My name is Dave Stevens and I am passionate about good marketing that delivers results.  I’ve spent almost twenty years in the profession across public, private, and voluntary sector organisations including work for such organisations as O2 (http://www.o2.co.uk/) and Barclays (http://group.barclays.com/home).  Right now, I’m the CMO at PA Consulting Group (http://www.paconsulting.com/), a professional services firm that offers management consulting, IT consulting, technology and innovation.  I’m recognised as a Chartered Marketer by the Chartered Institute of Marketing (http://www.cim.co.uk/home.aspx).  You can find out more about me at http://uk.linkedin.com/in/davestevensnow.

This blog will cover my views and opinions on the dynamic and groovy marketing profession as it becomes increasingly established as a must-have requirement in business.  And they’re my views and opinions – not those of any of the organisations I’ve worked for.  Specifically the postings on this site are my own and do not necessarily represent PA Consulting Group’s positions, strategies, or opinions.  Nonetheless,  I hope you find them interesting.

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