My name is Dave Stevens and I am passionate about good marketing that delivers results. I’ve spent over twenty years in the profession across public, private, and voluntary sector organisations including work for such organisations as Telefonica O2 (http://www.o2.co.uk/) and Barclays (http://group.barclays.com/home). I co-founded and am currently chair of the Business Marketing Club (http://www.businessmarketingclub.org.uk), a network of B2B marketers in the UK. I’m recognised as a Chartered Marketer by the Chartered Institute of Marketing (http://www.cim.co.uk/home.aspx). You can find out more about me at http://uk.linkedin.com/in/davestevensnow.
This blog will cover my views and opinions on the dynamic and groovy marketing profession as it becomes increasingly established as a must-have requirement in business. And they’re my views and opinions – not those of any of the organisations I’ve worked for. Nonetheless, I hope you find them interesting.