Monthly Archives: October 2012

Does your business know what it really wants?


By Dave Stevens Google+ I was lucky enough to meet with Professor Malcolm McDonald this week at a gathering of sales and marketing leads arranged by PA Consulting Group.  McDonald proved to be the draw for many of the attendees.  … Continue reading

Posted in b2b marketing, marketing | Tagged , , , , , , , , , , | 1 Comment

Why there’s no such thing as “Content Marketing”…


By Dave Stevens Google+ I wish I could say that I found the first grey hair on my head when looking in the shaving mirror this morning. But the truth is that I think I’ve identified enough grey in what little … Continue reading

Posted in b2b marketing, marketing | Tagged , , , , | 5 Comments