Menu Home

Author Archives

DaveStevensNow

Dave is an experienced global B2B Chief Marketing Officer / Marketing Director with an established reputation for delivering commercial results in start-up, mid-tier, and blue-chip businesses across technology, and business services and professional services sectors.

Dave has worked for major brands such as Telefonica O2, EY, and Barclays and held posts from Chief Marketing Officer to Director of Online, has run his own business, and managed a P&L for a major corporate. He is chair and co-founder of the Business Marketing Club (www.businessmarketingclub.org.uk) - a network of B2B marketers. In 2019, he was named one of the top 100 B2B European marketing leaders (https://www.hottopics.ht/34199/top-100-b2b-european-marketing-leaders-2019/). He is a graduate of Cambridge University, a Chartered Institute of Marketing (CIM) Chartered Marketer and holds a MBA with Imperial College, London. Dave is a keen cyclist and adventure traveller, is married, and lives in Buckinghamshire. You can read his blogs at www.DaveStevensNow.com.

How to market to your CFO


The entrance to the British Library’s latest exhibition on writing is marked by three artefacts: an Egyptian figurine, a label for an Egyptian mummy, and a Mesopotamian clay object. All dates from 2000 years ago or more. And together the items articulate the three reasons why humans developed writing: communicating, […]

The B2B Marketing Magpie


In La Gazza Ladra, an 1817 opera by Gioachino Rossini, servant Ninetta is taken to the scaffold for the theft of silver-ware, a theft really perpetrated by a magpie attracted to something shiny and new. There’s a magpie gene in marketers too. And while the scaffold is perhaps a bit […]

What’s in a name?


I sometimes find myself helping businesses that use an abundance of naming conventions for their companies, products, and services. Where the target market for all these names is the same, using a large number of names in your marketing simply confuses your customers. Simplification rules. Always. It’s always worth thinking […]

Marketing Outside of the Box


Those who have experienced my handwriting will be delighted to hear that I have started to learn to draw. And that’s been a revelation. I’ve learned that I haven’t been drawing what I’ve been looking at. I’m not seeing what is really there. Let me explain. From an early age, […]