Monthly Archives: May 2019

What’s in a name?


I sometimes find myself helping businesses that use an abundance of naming conventions for their companies, products, and services. Where the target market for all these names is the same, using a large number of names in your marketing simply … Continue reading

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Even my blog is asking me for my goals for the year…


It’s the time of year when businesses like to ask for your objectives for the year. How they do this varies from organisation to organisation. Sometimes it’s a tick-box exercise run by the HR team. Sometimes there’s a protracted exercise … Continue reading

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How I became a Marketer at the age of ten


My story as a Marketer started when I was ten years old. When I was ten, I got an illness which ate away at my hip sockets and left me in a wheelchair for five years. I was kicked out … Continue reading

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Marketing Outside of the Box


Those who have experienced my handwriting will be delighted to hear that I have started to learn to draw. And that’s been a revelation. I’ve learned that I haven’t been drawing what I’ve been looking at. I’m not seeing what … Continue reading

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Are Marketing Agencies bad at marketing themselves?


In the last hour of the working day on Friday, I received 43 e-mails from marketing agencies soliciting work and three phone calls. I’m not sure how representative of a typical hour in a typical week this figure is. Nor … Continue reading

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FinTech isn’t about the Tech. Or the Fin. It’s about Marketing.


At a time when Brand Britain is taking a pounding across the globe, it’s rather nice to see a report launched celebrating a Brand Britain success story. This week, the UK Government issues a state of the nation report into … Continue reading

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Marketing Week announce their Brands of the Year and not one is B2B…


With much ado, Marketing Week have announced their nominations for 2019 Brand of the Year. There are some brilliant and well-deserved nominations in here: Greggs, Monzo, Nationwide, and Netflix among them. These businesses deserve much credit for responding to new … Continue reading

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