Monthly Archives: April 2019

Here’s a radical idea… a marketing plan!


Ask three B2B marketers for a marketing plan and you’ll get three different documents doing three different things. You will want to debate what the plan suggests but instead you frequently find yourself debating what the plan looks like. So … Continue reading

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Look how far we’ve come, Baby!


Marketing is a young profession and it’s worth taking a moment to reflect on how it has changed. It originated in the 1960s as a response to the “product management” drive, which focused on the quality of a product assuming … Continue reading

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Measurement in Public and Media Relations


I attended a PR Moment event on how to understand the metrics and insights for your C-suite last night. There still seems to be a lot of angst among public and media relations experts around what metrics and insights work. … Continue reading

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How Customer Oriented are You?


One of the key challenges that any B2B marketer has is to ensure that the customer is considered and put at the heart of a business’s plans. Marketers try to think of the customer first – “outside-in” and using the … Continue reading

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PR is as Measurable as any other form of Marketing


I’ve been looking at a number of PR campaigns recently as a judge for the AMEC Awards and I’m pleased to say I’ve seen a brilliant step change in the way that our profession is now measuring the effectiveness of … Continue reading

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Brexit: And Another Thing!


My sources at the recent ICO conference on data protection tell me of the hope of the UK Government that we can work towards establishing the UK as adequate when it comes to GDPR once it has left the EU. … Continue reading

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Brexit takes Marketing Back to Basics


At the time of writing, it looks as if the UK has been given another six months to find its way out of the Brexit conundrum that has been handed to our politicians. Let’s hope that an acceptable arrangement can … Continue reading

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