All of the news reports about the Meeker Report talk about its consequences for B2C marketing. What should B2B marketers take from it?
The entrance to the British Library’s latest exhibition on writing is marked by three artefacts: an Egyptian figurine, a label for an Egyptian mummy, and a Mesopotamian clay object. All dates from 2000 years ago or more. And together the items articulate the three reasons why humans developed writing: communicating, […]
In La Gazza Ladra, an 1817 opera by Gioachino Rossini, servant Ninetta is taken to the scaffold for the theft of silver-ware, a theft really perpetrated by a magpie attracted to something shiny and new. There’s a magpie gene in marketers too. And while the scaffold is perhaps a bit […]
“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw
Great marketing is about understanding your audience’s needs and preparing the interactions that will respond to them. Here are four things for B2B marketers to think about in preparing those interactions. First, build pauses into their customer messaging to allow their audience to reflect. That’s pauses between key parts of […]
A good B2B Marketer goes beyond the brochure, the website, the direct mail and into every interaction that their business has with a customer. Every interaction is important because every interaction has the potential to be a moment of truth that could acquire, retain, or lose a customer. So B2B […]