The edited transcript of a speech I gave to the PRMoment (www.prmoment.com) conference on “Storytelling: The role of public relations as a content provider” on 20 November 2014 in London… Story-telling is as old as the oldest civilization. The Australian aboriginals painted symbols from stories on cave walls as a […]
The B2B Marketing team have asked me to speak at the next Leaders’ Forum on 19 September on the subject of why marketing has become so disconnected from the boardroom and what we can do about it. Perhaps recognising that I’m not such a big name draw as my fellow […]
By Dave Stevens Google+ I’ve been thinking rather a lot recently about the connection between businesses and their marketing departments. In all too many of the organisations that I come across, there is a regular complaint from execs that they do not know what their marketing department does or how […]
By Dave Stevens Google+ I set off for the British Film Institute on London’s South Bank this morning to attend the B2B Marketing Awards Showcase event (www.b2bmarketing.net/awards-showcase). To my knowledge this event is a new concept in events in the marketing space where, rather than simply attending an awards ceremony […]
By Dave Stevens Google+ I wish I could say that I found the first grey hair on my head when looking in the shaving mirror this morning. But the truth is that I think I’ve identified enough grey in what little hair I still have to say I’m beyond that. I […]
By Dave Stevens Google+ I attended PRmoment.com’s “Social media in B2B Communications: The power of integration” conference on Wednesday and presented a paper on why listening is more important than talking in social media. This is a summary of what I presented… There are some honourable exceptions, but the state […]
By Dave Stevens Google+ The world has gone mad for infographics. Go on – do a Twitter search right now and you’ll see what I mean. I’m writing this in the early hours of Sunday morning and seven tweets containing infographics have come through in the last minute. There’s even […]
By Dave Stevens Google+ And so it’s back to business! Whether it’s the arrival of Labor Day, the end of the school holidays, or simply the change of the weather, you can’t help but have picked up the signals that the final business term of 2012 is upon us. For marketers, […]
By Dave Stevens Google+ Last weekend, I headed up to Edinburgh to spend a couple of days enjoying the Fringe Festival. If you’ve not been, it’s well-worth a visit. There’s a real sense of carnival to proceedings. There are hundreds of shows that you can dip into covering comedy, drama, […]
By Dave Stevens Google+ There’s a wonderful carnival atmosphere in London right now as people from all over the world flock to watch the extraordinary performances of athletes at the peak of their fitness striving to make years of training and commitment pay off at the Olympic Games. Who can fail to have […]
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