Tag Archives: business

Introducing the B2B Marketers’ Club


I’ve recently joined a group of B2B marketers who are passionate about shaping the development and direction of the B2B marketing industry, connecting with other B2B marketers, and supporting professional learning and personal development. This group is called the Business … Continue reading

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The story you don’t want to hear…


The edited transcript of a speech I gave to the PRMoment (www.prmoment.com) conference on “Storytelling:  The role of public relations as a content provider” on 20 November 2014 in London… Story-telling is as old as the oldest civilization.  The Australian … Continue reading

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Not up where you belong…


The B2B Marketing team have asked me to speak at the next Leaders’ Forum on 19 September on the subject of why marketing has become so disconnected from the boardroom and what we can do about it. Perhaps recognising that … Continue reading

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Mind the gap between the boardroom and the marketing department!


By Dave Stevens Google+ I’ve been thinking rather a lot recently about the connection between businesses and their marketing departments. In all too many of the organisations that I come across, there is a regular complaint from execs that they … Continue reading

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Something is rotten in the state of marketing…


By Dave Stevens Google+ I set off for the British Film Institute on London’s South Bank this morning to attend the B2B Marketing Awards Showcase event (www.b2bmarketing.net/awards-showcase). To my knowledge this event is a new concept in events in the … Continue reading

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Why there’s no such thing as “Content Marketing”…


By Dave Stevens Google+ I wish I could say that I found the first grey hair on my head when looking in the shaving mirror this morning. But the truth is that I think I’ve identified enough grey in what little … Continue reading

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Why is listening more important than talking in social media?


By Dave Stevens Google+ I attended PRmoment.com’s “Social media in B2B Communications:  The power of integration” conference on Wednesday and presented a paper on why listening is more important than talking in social media.  This is a summary of what … Continue reading

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