Category Archives: social media marketing

The History of Content Marketing


Here’s the edited text of my speech to the B2B Marketing Annual Conference held at Cavendish Square in London on 7 November 2013… To be clear, today I’m representing my views – not those of the firm that I work … Continue reading

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Another thing to worry about: should social media be on your “to do” list?


This article was produced for the Autumn 2013 launch issue of the magazine .so. For more detail, visit http://www.tcg.so/ Whether your in-tray is physical, virtual, metaphorical, or even a mix of the three, the one thing you can be sure … Continue reading

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Not up where you belong…


The B2B Marketing team have asked me to speak at the next Leaders’ Forum on 19 September on the subject of why marketing has become so disconnected from the boardroom and what we can do about it. Perhaps recognising that … Continue reading

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Look at the state we’re in…


There are some great marketing networks out there right now which are really looking out for the future of our profession. A few weeks ago I went along to what will hopefully be the first of many “meet a mentor” … Continue reading

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The tablet is here. Deal with it…


By Dave Stevens Google+ Venture capitalist Mary Meeker recently presented a paper at Stanford comparing the first ten quarters of shipments of each of Apple‘s “I” devices – iPod, iPhone, and iPad. The paper showed that iPad shipments in the … Continue reading

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The Social Media Crash is coming…


By Dave Stevens Google+ I see that B2B Marketing magazine has published its latest IT Marketing Benchmarketing Report (go to http://www.b2bmarketing.net/it-benchmarking-2013 for details). And I’m delighted to report that this survey of 200 technology marketing practitioners (and one day we … Continue reading

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Why is listening more important than talking in social media?


By Dave Stevens Google+ I attended PRmoment.com’s “Social media in B2B Communications:  The power of integration” conference on Wednesday and presented a paper on why listening is more important than talking in social media.  This is a summary of what … Continue reading

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