Category Archives: marketing

Here’s a radical idea… a marketing plan!


Ask three B2B marketers for a marketing plan and you’ll get three different documents doing three different things. You will want to debate what the plan suggests but instead you frequently find yourself debating what the plan looks like. So … Continue reading

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Look how far we’ve come, Baby!


Marketing is a young profession and it’s worth taking a moment to reflect on how it has changed. It originated in the 1960s as a response to the “product management” drive, which focused on the quality of a product assuming … Continue reading

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Measurement in Public and Media Relations


I attended a PR Moment event on how to understand the metrics and insights for your C-suite last night. There still seems to be a lot of angst among public and media relations experts around what metrics and insights work. … Continue reading

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How Customer Oriented are You?


One of the key challenges that any B2B marketer has is to ensure that the customer is considered and put at the heart of a business’s plans. Marketers try to think of the customer first – “outside-in” and using the … Continue reading

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Brexit takes Marketing Back to Basics


At the time of writing, it looks as if the UK has been given another six months to find its way out of the Brexit conundrum that has been handed to our politicians. Let’s hope that an acceptable arrangement can … Continue reading

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What Marketing Can Offer Business – Part 5


I’ve been talking in my last four posts about the first four of five steps that B2B marketers need to take to grow the link between marketing and the business leadership.  There is a real need for good marketing out … Continue reading

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What Marketing Can Offer Business – Part 4


I’ve been talking in my last three posts about the first three of five steps that B2B marketers need to take to grow the link between marketing and the business leadership.  There is a real need for good marketing out … Continue reading

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