Some good examples of B2B Marketing: Earth-i
It’s time to give a shout out for some of the great work that B2B marketers are doing…
Get ready for GDPR 2!
On the current timeline from summer 2020, B2B marketers will need opt-in to e-mail, text, and telephone business contacts and prospects.
“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw
Great marketing is about understanding your audience’s needs and preparing the interactions that will respond to them. Here are four things for B2B marketers to think about in preparing those interactions. First, build pauses into their customer messaging to allow their audience to reflect. That’s pauses between key parts of […]
What’s in a name?
I sometimes find myself helping businesses that use an abundance of naming conventions for their companies, products, and services. Where the target market for all these names is the same, using a large number of names in your marketing simply confuses your customers. Simplification rules. Always. It’s always worth thinking […]
FinTech isn’t about the Tech. Or the Fin. It’s about Marketing.
At a time when Brand Britain is taking a pounding across the globe, it’s rather nice to see a report launched celebrating a Brand Britain success story. This week, the UK Government issues a state of the nation report into UK FinTech. And the report paints the picture of a […]
Marketing Week announce their Brands of the Year and not one is B2B…
With much ado, Marketing Week have announced their nominations for 2019 Brand of the Year. There are some brilliant and well-deserved nominations in here: Greggs, Monzo, Nationwide, and Netflix among them. These businesses deserve much credit for responding to new market demand (Greggs and veganism), taking a stand against unacceptable […]
Minor Figures kicks up a Major Storm
There’s a fascinating marketing discussion that has kicked off on LinkedIn over the last few days concerning a tube advert for Minor Figures that can be seen right now at Holborn Station. Minor Figures is a rather nice brand of organic cold brew coffee. It comes in cans and each […]
Mixed News Monday
Two very different reports on the state of B2B marketing hit my desk this morning. The first is a new report from B2B Marketing on the contribution of the B2B industry to the UK economy based on a survey of 809 senior UK managers. The headline is that 80% of […]
Things to think about in a Marketing Audit
As I noted in my last post, it is not uncommon for the marketing audit in a plan to be used as a dumping ground for a whole series of unrelated points and loose threads. It shouldn’t be. It should be a space where marketers look analytically at their environment […]
Here’s a radical idea… a marketing plan!
Ask three B2B marketers for a marketing plan and you’ll get three different documents doing three different things. You will want to debate what the plan suggests but instead you frequently find yourself debating what the plan looks like. So as to help things along, here’s my view of just […]
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