Marketing is a young profession and it’s worth taking a moment to reflect on how it has changed. It originated in the 1960s as a response to the “product management” drive, which focused on the quality of a product assuming that if the product was of a high enough standard […]
I attended a PR Moment event on how to understand the metrics and insights for your C-suite last night. There still seems to be a lot of angst among public and media relations experts around what metrics and insights work. It’s always worth keeping an eye on this subject buy […]
One of the key challenges that any B2B marketer has is to ensure that the customer is considered and put at the heart of a business’s plans. Marketers try to think of the customer first – “outside-in” and using the customer’s words. That means aligning a company’s products and services […]
At the time of writing, it looks as if the UK has been given another six months to find its way out of the Brexit conundrum that has been handed to our politicians. Let’s hope that an acceptable arrangement can be found in that time. Because even when a political […]
I’ve been talking in my last four posts about the first four of five steps that B2B marketers need to take to grow the link between marketing and the business leadership. There is a real need for good marketing out there. And in my experience, it is possible to grow […]
I’ve been talking in my last three posts about the first three of five steps that B2B marketers need to take to grow the link between marketing and the business leadership. There is a real need for good marketing out there. And in my experience, it is possible to grow […]
I’ve been talking in recent posts about the first two of five steps that B2B marketers need to take to grow the link between marketing and the business leadership. There is a real need for good marketing out there. And in my experience, it is possible to grow the link […]
In yesterday’s post, I talked about the first of five steps that B2B marketers need to take to grow the link between marketing and the business leadership. There is a real need for good marketing out there. And in my experience, it is possible to grow the link between marketing […]
Perhaps it’s because it’s the end of the week, but I’m feeling bullish about our profession! Marketing has a lot to offer the top table. Done properly the marketing department can be a critical constituent of doing business well, growing orders, increasing revenue, deepening margins, and driving cash by building […]
The edited transcript of a speech I gave to the PRMoment (www.prmoment.com) conference on “Storytelling: The role of public relations as a content provider” on 20 November 2014 in London… Story-telling is as old as the oldest civilization. The Australian aboriginals painted symbols from stories on cave walls as a […]
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