My name is Dave Stevens and I am passionate about good marketing that delivers results. I’ve spent almost twenty years in the profession across public, private, and voluntary sector organisations including work for such organisations as Telefonica O2 (http://www.o2.co.uk/) and Barclays (http://group.barclays.com/home). Right now, I’m the UK and Ireland Marketing Director at EY (http:///www.ey.co.uk), a global leader in assurance, tax, transactions and advisory services. I’m recognised as a Chartered Marketer by the Chartered Institute of Marketing (http://www.cim.co.uk/home.aspx).
What follows will cover my views and opinions on the dynamic and groovy marketing profession as it becomes increasingly established as a must-have requirement in business. And they’re my views and opinions – not those of any of the organisations I’ve worked for. I hope you find them interesting.