I’ve been talking in recent posts about the first two of five steps that B2B marketers need to take to grow the link between marketing and the business leadership. There is a real need for good marketing out there. And in my experience, it is possible to grow the link […]
In yesterday’s post, I talked about the first of five steps that B2B marketers need to take to grow the link between marketing and the business leadership. There is a real need for good marketing out there. And in my experience, it is possible to grow the link between marketing […]
Perhaps it’s because it’s the end of the week, but I’m feeling bullish about our profession! Marketing has a lot to offer the top table. Done properly the marketing department can be a critical constituent of doing business well, growing orders, increasing revenue, deepening margins, and driving cash by building […]
There’s a great initiative that’s been kicked off by the Business Marketing Collective (www.businessmarketingcollective.com) to challenge marketers in the B2B space to say why they love B2B Marketing. You can follow the story on Twitter at #iloveb2b. Here’s my contribution… I love B2B Marketing. Because it is the toughest profession […]
The edited transcript of a speech I gave to the PRMoment (www.prmoment.com) conference on “Social Media in B2B Communications” on 11 September 2014 in London… So here we are again. Another day, another social media conference. Social media has been the favourite topic of PR, communications, and marketing conferences for […]
By Dave Stevens Google+ I attended PRmoment.com’s “Social media in B2B Communications: The power of integration” conference on Wednesday and presented a paper on why listening is more important than talking in social media. This is a summary of what I presented… There are some honourable exceptions, but the state […]
By Dave Stevens Google+ The world has gone mad for infographics. Go on – do a Twitter search right now and you’ll see what I mean. I’m writing this in the early hours of Sunday morning and seven tweets containing infographics have come through in the last minute. There’s even […]
By Dave Stevens Google+ Last weekend, I headed up to Edinburgh to spend a couple of days enjoying the Fringe Festival. If you’ve not been, it’s well-worth a visit. There’s a real sense of carnival to proceedings. There are hundreds of shows that you can dip into covering comedy, drama, […]
By Dave Stevens Google+ There’s a wonderful carnival atmosphere in London right now as people from all over the world flock to watch the extraordinary performances of athletes at the peak of their fitness striving to make years of training and commitment pay off at the Olympic Games. Who can fail to have […]
By Dave Stevens Google+ And so the 2012 Olympic Games have begun and I’m delighted to say that the British have finally come around to embracing it. There’s a festival atmosphere across the country right now. The cynical Brits have got an optimistic spring in our steps. And it feels lovely. There are […]
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