Category Archives: Uncategorized

Why I Love B2B Marketing…


There’s a great initiative that’s been kicked off by the Business Marketing Collective (www.businessmarketingcollective.com) to challenge marketers in the B2B space to say why they love B2B Marketing.  You can follow the story on Twitter at #iloveb2b.  Here’s my contribution… … Continue reading

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The Five Rules of B2B Social Media Marketing


The edited transcript of a speech I gave to the PRMoment (www.prmoment.com) conference on “Social Media in B2B Communications” on 11 September 2014 in London… So here we are again. Another day, another social media conference. Social media has been … Continue reading

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Why is listening more important than talking in social media?


By Dave Stevens Google+ I attended PRmoment.com’s “Social media in B2B Communications:  The power of integration” conference on Wednesday and presented a paper on why listening is more important than talking in social media.  This is a summary of what … Continue reading

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Why the Infographic Bubble will burst [words]…


By Dave Stevens Google+ The world has gone mad for infographics. Go on – do a Twitter search right now and you’ll see what I mean.  I’m writing this in the early hours of Sunday morning and seven tweets containing … Continue reading

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Why B2B Marketing should get more emotional…


By Dave Stevens Google+ Last weekend, I headed up to Edinburgh to spend a couple of days enjoying the Fringe Festival.  If you’ve not been, it’s well-worth a visit.  There’s a real sense of carnival to proceedings.  There are hundreds … Continue reading

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Social media marketing is not an Olympic sport


By Dave Stevens Google+ There’s a wonderful carnival atmosphere in London right now as people from all over the world flock to watch the extraordinary performances of athletes at the peak of their fitness striving to make years of training and commitment pay … Continue reading

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How to use Twitter to keep a secret


By Dave Stevens Google+ And so the 2012 Olympic Games have begun and I’m delighted to say that the British have finally come around to embracing it.  There’s a festival atmosphere across the country right now.  The cynical Brits have got an … Continue reading

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