Category Archives: Uncategorized

What Marketing Can Offer Business – Part 3


I’ve been talking in recent posts about the first two of five steps that B2B marketers need to take to grow the link between marketing and the business leadership. There is a real need for good marketing out there. And … Continue reading

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What Marketing Can Offer Business – Part 2


In yesterday’s post, I talked about the first of five steps that B2B marketers need to take to grow the link between marketing and the business leadership. There is a real need for good marketing out there. And in my … Continue reading

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What Marketing Can Offer Business – Part 1


Perhaps it’s because it’s the end of the week, but I’m feeling bullish about our profession! Marketing has a lot to offer the top table. Done properly the marketing department can be a critical constituent of doing business well, growing … Continue reading

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Why I Love B2B Marketing…


There’s a great initiative that’s been kicked off by the Business Marketing Collective (www.businessmarketingcollective.com) to challenge marketers in the B2B space to say why they love B2B Marketing.  You can follow the story on Twitter at #iloveb2b.  Here’s my contribution… … Continue reading

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The Five Rules of B2B Social Media Marketing


The edited transcript of a speech I gave to the PRMoment (www.prmoment.com) conference on “Social Media in B2B Communications” on 11 September 2014 in London… So here we are again. Another day, another social media conference. Social media has been … Continue reading

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Why is listening more important than talking in social media?


By Dave Stevens Google+ I attended PRmoment.com’s “Social media in B2B Communications:  The power of integration” conference on Wednesday and presented a paper on why listening is more important than talking in social media.  This is a summary of what … Continue reading

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Why the Infographic Bubble will burst [words]…


By Dave Stevens Google+ The world has gone mad for infographics. Go on – do a Twitter search right now and you’ll see what I mean.  I’m writing this in the early hours of Sunday morning and seven tweets containing … Continue reading

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