DaveStevensNow

Blogging about Profitable B2B Marketing | Branding | Digital | Team-Building

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about

Dave is an experienced global B2B Chief Marketing Officer / Marketing Director with an established reputation for delivering commercial results in start-up, mid-tier, and blue-chip businesses across technology, and business services and professional services sectors. Dave has worked for major brands such as Telefonica O2, EY, and Barclays and held posts from Chief Marketing Officer to Director of Online, has run his own business, and managed a P&L for a major corporate. He is chair and co-founder of the Business Marketing Club (www.businessmarketingclub.org.uk) – a network of B2B marketers. In 2019, he was named one of the top 100 B2B European marketing leaders (https://www.hottopics.ht/34199/top-100-b2b-european-marketing-leaders-2019/). He is a graduate of Cambridge University, a Chartered Institute of Marketing (CIM) Chartered Marketer and holds a MBA with Imperial College, London. Dave is a keen cyclist and adventure traveller, is married, and lives in Buckinghamshire. You can read his blogs at www.DaveStevensNow.com.

Category: marketing

  • The History of Content Marketing

    Here’s the edited text of my speech to the B2B Marketing Annual Conference held at Cavendish Square in London on 7 November 2013… To be clear, today I’m representing my views – not those of the firm that I work for. And it’s one of at least eight different views you’ll get on content marketing…

  • Another thing to worry about: should social media be on your “to do” list?

    This article was produced for the Autumn 2013 launch issue of the magazine .so. For more detail, visit http://www.tcg.so/ Whether your in-tray is physical, virtual, metaphorical, or even a mix of the three, the one thing you can be sure of is that nowadays you have quite a lot in it. That means, you need…

  • Not up where you belong…

    The B2B Marketing team have asked me to speak at the next Leaders’ Forum on 19 September on the subject of why marketing has become so disconnected from the boardroom and what we can do about it. Perhaps recognising that I’m not such a big name draw as my fellow speakers from Fujitsu, O2, Circle…

  • Look at the state we’re in…

    There are some great marketing networks out there right now which are really looking out for the future of our profession. A few weeks ago I went along to what will hopefully be the first of many “meet a mentor” gatherings run by the Chartered Institute of Marketing where seasoned marketers offered help and advice…

  • Mind the gap between the boardroom and the marketing department!

    By Dave Stevens Google+ I’ve been thinking rather a lot recently about the connection between businesses and their marketing departments. In all too many of the organisations that I come across, there is a regular complaint from execs that they do not know what their marketing department does or how it benefits their business. Frequently…

  • The tablet is here. Deal with it…

    By Dave Stevens Google+ Venture capitalist Mary Meeker recently presented a paper at Stanford comparing the first ten quarters of shipments of each of Apple‘s “I” devices – iPod, iPhone, and iPad. The paper showed that iPad shipments in the product’s first 30 months outrate the iPhone threefold. By January 2012, according to the Pew…

  • Something is rotten in the state of marketing…

    By Dave Stevens Google+ I set off for the British Film Institute on London’s South Bank this morning to attend the B2B Marketing Awards Showcase event (www.b2bmarketing.net/awards-showcase). To my knowledge this event is a new concept in events in the marketing space where, rather than simply attending an awards ceremony to watch winners collect trophies…

  • The Social Media Crash is coming…

    By Dave Stevens Google+ I see that B2B Marketing magazine has published its latest IT Marketing Benchmarketing Report (go to http://www.b2bmarketing.net/it-benchmarking-2013 for details). And I’m delighted to report that this survey of 200 technology marketing practitioners (and one day we should get behind exactly what a marketing practitioner is. I’m a CMO and I consider…

  • Does your business know what it really wants?

    By Dave Stevens Google+ I was lucky enough to meet with Professor Malcolm McDonald this week at a gathering of sales and marketing leads arranged by PA Consulting Group.  McDonald proved to be the draw for many of the attendees.  He is something of a legend in marketing circles alongside the likes of Kotler and Levitt. …

  • Why there’s no such thing as “Content Marketing”…

    By Dave Stevens Google+ I wish I could say that I found the first grey hair on my head when looking in the shaving mirror this morning. But the truth is that I think I’ve identified enough grey in what little hair I still have to say I’m beyond that.  I recognise a statistically significant trend…