DaveStevensNow

Blogging about Profitable B2B Marketing | Branding | Digital | Team-Building

Category: Marketing planning

  • As I noted in my last post, it is not uncommon for the marketing audit in a plan to be used as a dumping ground for a whole series of unrelated points and loose threads. It shouldn’t be. It should be a space where marketers look analytically at their environment and prioritise what to focus…