DaveStevensNow

Blogging about Profitable B2B Marketing | Branding | Digital | Team-Building

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about

Dave is an experienced global B2B Chief Marketing Officer / Marketing Director with an established reputation for delivering commercial results in start-up, mid-tier, and blue-chip businesses across technology, and business services and professional services sectors. Dave has worked for major brands such as Telefonica O2, EY, and Barclays and held posts from Chief Marketing Officer to Director of Online, has run his own business, and managed a P&L for a major corporate. He is chair and co-founder of the Business Marketing Club (www.businessmarketingclub.org.uk) – a network of B2B marketers. In 2019, he was named one of the top 100 B2B European marketing leaders (https://www.hottopics.ht/34199/top-100-b2b-european-marketing-leaders-2019/). He is a graduate of Cambridge University, a Chartered Institute of Marketing (CIM) Chartered Marketer and holds a MBA with Imperial College, London. Dave is a keen cyclist and adventure traveller, is married, and lives in Buckinghamshire. You can read his blogs at www.DaveStevensNow.com.

Category: b2b marketing

  • Brexit: And Another Thing!

    My sources at the recent ICO conference on data protection tell me of the hope of the UK Government that we can work towards establishing the UK as adequate when it comes to GDPR once it has left the EU. That means the UK would be not require additional safeguards to be applied for its…

  • Brexit takes Marketing Back to Basics

    At the time of writing, it looks as if the UK has been given another six months to find its way out of the Brexit conundrum that has been handed to our politicians. Let’s hope that an acceptable arrangement can be found in that time. Because even when a political exit strategy has been found,…

  • What Marketing Can Offer Business – Part 5

    I’ve been talking in my last four posts about the first four of five steps that B2B marketers need to take to grow the link between marketing and the business leadership.  There is a real need for good marketing out there. And in my experience, it is possible to grow the link between marketing departments…

  • What Marketing Can Offer Business – Part 4

    I’ve been talking in my last three posts about the first three of five steps that B2B marketers need to take to grow the link between marketing and the business leadership.  There is a real need for good marketing out there. And in my experience, it is possible to grow the link between marketing departments…

  • What Marketing Can Offer Business – Part 3

    I’ve been talking in recent posts about the first two of five steps that B2B marketers need to take to grow the link between marketing and the business leadership. There is a real need for good marketing out there. And in my experience, it is possible to grow the link between marketing departments and the…

  • What Marketing Can Offer Business – Part 2

    In yesterday’s post, I talked about the first of five steps that B2B marketers need to take to grow the link between marketing and the business leadership. There is a real need for good marketing out there. And in my experience, it is possible to grow the link between marketing departments and the businesses they…

  • What Marketing Can Offer Business – Part 1

    Perhaps it’s because it’s the end of the week, but I’m feeling bullish about our profession! Marketing has a lot to offer the top table. Done properly the marketing department can be a critical constituent of doing business well, growing orders, increasing revenue, deepening margins, and driving cash by building and maintaining executive networks, attending…

  • The story you don’t want to hear…

    The edited transcript of a speech I gave to the PRMoment (www.prmoment.com) conference on “Storytelling:  The role of public relations as a content provider” on 20 November 2014 in London… Story-telling is as old as the oldest civilization.  The Australian aboriginals painted symbols from stories on cave walls as a means of helping the storyteller…

  • The History of Content Marketing

    Here’s the edited text of my speech to the B2B Marketing Annual Conference held at Cavendish Square in London on 7 November 2013… To be clear, today I’m representing my views – not those of the firm that I work for. And it’s one of at least eight different views you’ll get on content marketing…

  • Another thing to worry about: should social media be on your “to do” list?

    This article was produced for the Autumn 2013 launch issue of the magazine .so. For more detail, visit http://www.tcg.so/ Whether your in-tray is physical, virtual, metaphorical, or even a mix of the three, the one thing you can be sure of is that nowadays you have quite a lot in it. That means, you need…