Here’s the edited text of my speech to the B2B Marketing Annual Conference held at Cavendish Square in London on 7 November 2013… To be clear, today I’m representing my views – not those of the firm that I work for. And it’s one of at least eight different views […]
This article was produced for the Autumn 2013 launch issue of the magazine .so. For more detail, visit http://www.tcg.so/ Whether your in-tray is physical, virtual, metaphorical, or even a mix of the three, the one thing you can be sure of is that nowadays you have quite a lot in […]
By Dave Stevens Google+ I attended PRmoment.com’s “Social media in B2B Communications: The power of integration” conference on Wednesday and presented a paper on why listening is more important than talking in social media. This is a summary of what I presented… There are some honourable exceptions, but the state […]
By Dave Stevens Google+ The world has gone mad for infographics. Go on – do a Twitter search right now and you’ll see what I mean. I’m writing this in the early hours of Sunday morning and seven tweets containing infographics have come through in the last minute. There’s even […]
By Dave Stevens Google+ There’s a wonderful carnival atmosphere in London right now as people from all over the world flock to watch the extraordinary performances of athletes at the peak of their fitness striving to make years of training and commitment pay off at the Olympic Games. Who can fail to have […]
By Dave Stevens Google+ The traditionally more sober B2B marketing profession must be obsessed with social media if its suppliers are to be believed. B2B marketers can’t move right now for events, webinars, white papers, books, articles, and yes even social media on the subject. I went along to just such an […]
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