Tag Archives: Planning

Things to think about in a Marketing Audit


As I noted in my last post, it is not uncommon for the marketing audit in a plan to be used as a dumping ground for a whole series of unrelated points and loose threads. It shouldn’t be. It should … Continue reading

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Here’s a radical idea… a marketing plan!


Ask three B2B marketers for a marketing plan and you’ll get three different documents doing three different things. You will want to debate what the plan suggests but instead you frequently find yourself debating what the plan looks like. So … Continue reading

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