measurement – DaveStevensNow

PR is as Measurable as any other form of Marketing

I’ve been looking at a number of PR campaigns recently as a judge for the AMEC Awards and I’m pleased to say I’ve seen a brilliant step change in the way that our profession is now measuring the effectiveness of our PR. Any PR activity will have one of six […]

Estimated reading time: 3 minutes

Shut the door as you leave the nursery please…

By Dave Stevens Google+ And so it’s back to business! Whether it’s the arrival of Labor Day, the end of the school holidays, or simply the change of the weather, you can’t help but have picked up the signals that the final business term of 2012 is upon us. For marketers, […]

Estimated reading time: 6 minutes