By Dave Stevens Google+ Last weekend, I headed up to Edinburgh to spend a couple of days enjoying the Fringe Festival. If you’ve not been, it’s well-worth a visit. There’s a real sense of carnival to proceedings. There are hundreds of shows that you can dip into covering comedy, drama, […]
By Dave Stevens Google+ I don’t think online B2B marketing discussion groups are good for my health. I check into some of the LinkedIn groups, for example, on a daily basis and I read the latest marketing posts. I feel my heart begin to race. My breathing quickens. My muscles tighten. If […]
By Dave Stevens Google+ I headed on down to City Hall on the South Bank on Thursday to pick up my gear for the Olympics. Nothing to do with athletic prowess you understand – I’m older than the oldest member of the GB team – but I’m volunteering for London 2012 […]
By Dave Stevens Google+ I’ve just engaged a supplier organisation to provide some good marketing training to my troops. I’m really excited about getting this supplier on board – they’re bright, creative, and seem to be fun to work with. It took me an age to find them – but the […]
By Dave Stevens Google+ Judging by the number of pieces of research on marketing that have been crossing my desk of late, it’s report season. One such document that has been asking for my attention is a report from Frost & Sullivan on 2012 marketing priorities entitled “Assessing the Value […]
By Dave Stevens Google+ The traditionally more sober B2B marketing profession must be obsessed with social media if its suppliers are to be believed. B2B marketers can’t move right now for events, webinars, white papers, books, articles, and yes even social media on the subject. I went along to just such an […]
My name is Dave Stevens and I am passionate about good marketing that delivers results. I’ve spent almost twenty years in the profession across public, private, and voluntary sector organisations including work for such organisations as Telefonica O2 (http://www.o2.co.uk/) and Barclays (http://group.barclays.com/home). Right now, I’m the UK and Ireland Marketing Director […]
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