Tag Archives: marketing

Introducing the B2B Marketers’ Club


I’ve recently joined a group of B2B marketers who are passionate about shaping the development and direction of the B2B marketing industry, connecting with other B2B marketers, and supporting professional learning and personal development. This group is called the Business … Continue reading

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The History of Content Marketing


Here’s the edited text of my speech to the B2B Marketing Annual Conference held at Cavendish Square in London on 7 November 2013… To be clear, today I’m representing my views – not those of the firm that I work … Continue reading

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Mind the gap between the boardroom and the marketing department!


By Dave Stevens Google+ I’ve been thinking rather a lot recently about the connection between businesses and their marketing departments. In all too many of the organisations that I come across, there is a regular complaint from execs that they … Continue reading

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Does your business know what it really wants?


By Dave Stevens Google+ I was lucky enough to meet with Professor Malcolm McDonald this week at a gathering of sales and marketing leads arranged by PA Consulting Group.  McDonald proved to be the draw for many of the attendees.  … Continue reading

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Why is listening more important than talking in social media?


By Dave Stevens Google+ I attended PRmoment.com’s “Social media in B2B Communications:  The power of integration” conference on Wednesday and presented a paper on why listening is more important than talking in social media.  This is a summary of what … Continue reading

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Why the Infographic Bubble will burst [words]…


By Dave Stevens Google+ The world has gone mad for infographics. Go on – do a Twitter search right now and you’ll see what I mean.  I’m writing this in the early hours of Sunday morning and seven tweets containing … Continue reading

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Why B2B Marketing should get more emotional…


By Dave Stevens Google+ Last weekend, I headed up to Edinburgh to spend a couple of days enjoying the Fringe Festival.  If you’ve not been, it’s well-worth a visit.  There’s a real sense of carnival to proceedings.  There are hundreds … Continue reading

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