Tag Archives: marketing

How Customer Oriented are You?


One of the key challenges that any B2B marketer has is to ensure that the customer is considered and put at the heart of a business’s plans. Marketers try to think of the customer first – “outside-in” and using the … Continue reading

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Brexit: And Another Thing!


My sources at the recent ICO conference on data protection tell me of the hope of the UK Government that we can work towards establishing the UK as adequate when it comes to GDPR once it has left the EU. … Continue reading

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Brexit takes Marketing Back to Basics


At the time of writing, it looks as if the UK has been given another six months to find its way out of the Brexit conundrum that has been handed to our politicians. Let’s hope that an acceptable arrangement can … Continue reading

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What Marketing Can Offer Business – Part 5


I’ve been talking in my last four posts about the first four of five steps that B2B marketers need to take to grow the link between marketing and the business leadership.  There is a real need for good marketing out … Continue reading

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What Marketing Can Offer Business – Part 4


I’ve been talking in my last three posts about the first three of five steps that B2B marketers need to take to grow the link between marketing and the business leadership.  There is a real need for good marketing out … Continue reading

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What Marketing Can Offer Business – Part 3


I’ve been talking in recent posts about the first two of five steps that B2B marketers need to take to grow the link between marketing and the business leadership. There is a real need for good marketing out there. And … Continue reading

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The History of Content Marketing


Here’s the edited text of my speech to the B2B Marketing Annual Conference held at Cavendish Square in London on 7 November 2013… To be clear, today I’m representing my views – not those of the firm that I work … Continue reading

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