As I noted in my last post, it is not uncommon for the marketing audit in a plan to be used as a dumping ground for a whole series of unrelated points and loose threads. It shouldn’t be. It should be a space where marketers look analytically at their environment […]
Estimated reading time: 2 minutes
By Dave Stevens Google+ I was lucky enough to meet with Professor Malcolm McDonald this week at a gathering of sales and marketing leads arranged by PA Consulting Group. McDonald proved to be the draw for many of the attendees. He is something of a legend in marketing circles alongside the […]
Estimated reading time: 5 minutes
