Here’s the edited text of my speech to the B2B Marketing Annual Conference held at Cavendish Square in London on 7 November 2013… To be clear, today I’m representing my views – not those of the firm that I work for. And it’s one of at least eight different views […]
Estimated reading time: 23 minutes
By Dave Stevens Google+ I was lucky enough to meet with Professor Malcolm McDonald this week at a gathering of sales and marketing leads arranged by PA Consulting Group. McDonald proved to be the draw for many of the attendees. He is something of a legend in marketing circles alongside the […]
Estimated reading time: 5 minutes
By Dave Stevens Google+ I wish I could say that I found the first grey hair on my head when looking in the shaving mirror this morning. But the truth is that I think I’ve identified enough grey in what little hair I still have to say I’m beyond that. I […]
Estimated reading time: 6 minutes