Written by
-
Recent Posts
Archives
Categories
Meta
Tag Archives: malcolm mcdonald
The History of Content Marketing
Here’s the edited text of my speech to the B2B Marketing Annual Conference held at Cavendish Square in London on 7 November 2013… To be clear, today I’m representing my views – not those of the firm that I work … Continue reading
Does your business know what it really wants?
By Dave Stevens Google+ I was lucky enough to meet with Professor Malcolm McDonald this week at a gathering of sales and marketing leads arranged by PA Consulting Group. McDonald proved to be the draw for many of the attendees. … Continue reading
Why there’s no such thing as “Content Marketing”…
By Dave Stevens Google+ I wish I could say that I found the first grey hair on my head when looking in the shaving mirror this morning. But the truth is that I think I’ve identified enough grey in what little … Continue reading
Posted in b2b marketing, marketing
Tagged b2b marketers, business, google, malcolm mcdonald, technology
5 Comments