Tag Archives: malcolm mcdonald

The History of Content Marketing

Posted on November 7, 2013 by

Here’s the edited text of my speech to the B2B Marketing Annual Conference held at Cavendish Square in London on 7 November 2013… To be clear, today I’m representing my views – not those of the firm that I work … Continue reading →

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Does your business know what it really wants?

Posted on October 28, 2012 by

By Dave Stevens Google+ I was lucky enough to meet with Professor Malcolm McDonald this week at a gathering of sales and marketing leads arranged by PA Consulting Group.  McDonald proved to be the draw for many of the attendees.  … Continue reading →

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Why there’s no such thing as “Content Marketing”…

Posted on October 16, 2012 by

By Dave Stevens Google+ I wish I could say that I found the first grey hair on my head when looking in the shaving mirror this morning. But the truth is that I think I’ve identified enough grey in what little … Continue reading →

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