Tag Archives: levitt

Some great models to help you with your marketing plan


I’ve been talking about how to develop a good B2B marketing plan in my last few posts. There are plenty of good business and marketing models to use to help you with your plan. Michael Porter’s 5 Forces Model is … Continue reading

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Does your business know what it really wants?


By Dave Stevens Google+ I was lucky enough to meet with Professor Malcolm McDonald this week at a gathering of sales and marketing leads arranged by PA Consulting Group.  McDonald proved to be the draw for many of the attendees.  … Continue reading

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