Some good examples of B2B Marketing: Earth-i
It’s time to give a shout out for some of the great work that B2B marketers are doing…
Trends in Technology Use for B2B Marketers
All of the news reports about the Meeker Report talk about its consequences for B2C marketing. What should B2B marketers take from it?
Even my blog is asking me for my goals for the year…
It’s the time of year when businesses like to ask for your objectives for the year. How they do this varies from organisation to organisation. Sometimes it’s a tick-box exercise run by the HR team. Sometimes there’s a protracted exercise to ensure that objectives cascade down or up the business […]
Look at the state we’re in…
There are some great marketing networks out there right now which are really looking out for the future of our profession. A few weeks ago I went along to what will hopefully be the first of many “meet a mentor” gatherings run by the Chartered Institute of Marketing where seasoned […]
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