customer orientation – DaveStevensNow

By failing to prepare, you are preparing to fail…

A good B2B Marketer goes beyond the brochure, the website, the direct mail and into every interaction that their business has with a customer. Every interaction is important because every interaction has the potential to be a moment of truth that could acquire, retain, or lose a customer. So B2B […]

Estimated reading time: 2 minutes

How Customer Oriented are You?

One of the key challenges that any B2B marketer has is to ensure that the customer is considered and put at the heart of a business’s plans. Marketers try to think of the customer first – “outside-in” and using the customer’s words. That means aligning a company’s products and services […]

Estimated reading time: 4 minutes