Tag Archives: content marketing

The story you don’t want to hear…


The edited transcript of a speech I gave to the PRMoment (www.prmoment.com) conference on “Storytelling:  The role of public relations as a content provider” on 20 November 2014 in London… Story-telling is as old as the oldest civilization.  The Australian … Continue reading

Posted in b2b marketing, content marketing, marketing, storytelling | Tagged , , , , , , , , , , | Leave a comment

The tablet is here. Deal with it…


By Dave Stevens Google+ Venture capitalist Mary Meeker recently presented a paper at Stanford comparing the first ten quarters of shipments of each of Apple‘s “I” devices – iPod, iPhone, and iPad. The paper showed that iPad shipments in the … Continue reading

Posted in b2b marketing, marketing, social media marketing | Tagged , , , , , , , , , | Leave a comment