Tag Archives: content marketing

What Marketing Can Offer Business – Part 2


In yesterday’s post, I talked about the first of five steps that B2B marketers need to take to grow the link between marketing and the business leadership. There is a real need for good marketing out there. And in my … Continue reading

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The story you don’t want to hear…


The edited transcript of a speech I gave to the PRMoment (www.prmoment.com) conference on “Storytelling:  The role of public relations as a content provider” on 20 November 2014 in London… Story-telling is as old as the oldest civilization.  The Australian … Continue reading

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The tablet is here. Deal with it…


By Dave Stevens Google+ Venture capitalist Mary Meeker recently presented a paper at Stanford comparing the first ten quarters of shipments of each of Apple‘s “I” devices – iPod, iPhone, and iPad. The paper showed that iPad shipments in the … Continue reading

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