In yesterday’s post, I talked about the first of five steps that B2B marketers need to take to grow the link between marketing and the business leadership. There is a real need for good marketing out there. And in my experience, it is possible to grow the link between marketing […]
The edited transcript of a speech I gave to the PRMoment (www.prmoment.com) conference on “Storytelling: The role of public relations as a content provider” on 20 November 2014 in London… Story-telling is as old as the oldest civilization. The Australian aboriginals painted symbols from stories on cave walls as a […]
By Dave Stevens Google+ Venture capitalist Mary Meeker recently presented a paper at Stanford comparing the first ten quarters of shipments of each of Apple‘s “I” devices – iPod, iPhone, and iPad. The paper showed that iPad shipments in the product’s first 30 months outrate the iPhone threefold. By January […]
