Tag Archives: C-suite

Measurement in Public and Media Relations

I attended a PR Moment event on how to understand the metrics and insights for your C-suite last night. There still seems to be a lot of angst among public and media relations experts around what metrics and insights work. … Continue reading

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What Marketing Can Offer Business – Part 3

I’ve been talking in recent posts about the first two of five steps that B2B marketers need to take to grow the link between marketing and the business leadership. There is a real need for good marketing out there. And … Continue reading

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Mind the gap between the boardroom and the marketing department!

By Dave Stevens Google+ I’ve been thinking rather a lot recently about the connection between businesses and their marketing departments. In all too many of the organisations that I come across, there is a regular complaint from execs that they … Continue reading

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