Tag Archives: brand

The story you don’t want to hear…


The edited transcript of a speech I gave to the PRMoment (www.prmoment.com) conference on “Storytelling:  The role of public relations as a content provider” on 20 November 2014 in London… Story-telling is as old as the oldest civilization.  The Australian … Continue reading

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Not up where you belong…


The B2B Marketing team have asked me to speak at the next Leaders’ Forum on 19 September on the subject of why marketing has become so disconnected from the boardroom and what we can do about it. Perhaps recognising that … Continue reading

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Look at the state we’re in…


There are some great marketing networks out there right now which are really looking out for the future of our profession. A few weeks ago I went along to what will hopefully be the first of many “meet a mentor” … Continue reading

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Mind the gap between the boardroom and the marketing department!


By Dave Stevens Google+ I’ve been thinking rather a lot recently about the connection between businesses and their marketing departments. In all too many of the organisations that I come across, there is a regular complaint from execs that they … Continue reading

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Why the power of brand makes queuing a joy…


By Dave Stevens Google+ I headed on down to City Hall on the South Bank on Thursday to pick up my gear for the Olympics.  Nothing to do with athletic prowess you understand – I’m older than the oldest member of … Continue reading

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