I sometimes find myself helping businesses that use an abundance of naming conventions for their companies, products, and services. Where the target market for all these names is the same, using a large number of names in your marketing simply confuses your customers. Simplification rules. Always. It’s always worth thinking […]
With much ado, Marketing Week have announced their nominations for 2019 Brand of the Year. There are some brilliant and well-deserved nominations in here: Greggs, Monzo, Nationwide, and Netflix among them. These businesses deserve much credit for responding to new market demand (Greggs and veganism), taking a stand against unacceptable […]
The edited transcript of a speech I gave to the PRMoment (www.prmoment.com) conference on “Storytelling: The role of public relations as a content provider” on 20 November 2014 in London… Story-telling is as old as the oldest civilization. The Australian aboriginals painted symbols from stories on cave walls as a […]
The B2B Marketing team have asked me to speak at the next Leaders’ Forum on 19 September on the subject of why marketing has become so disconnected from the boardroom and what we can do about it. Perhaps recognising that I’m not such a big name draw as my fellow […]
There are some great marketing networks out there right now which are really looking out for the future of our profession. A few weeks ago I went along to what will hopefully be the first of many “meet a mentor” gatherings run by the Chartered Institute of Marketing where seasoned […]
By Dave Stevens Google+ I’ve been thinking rather a lot recently about the connection between businesses and their marketing departments. In all too many of the organisations that I come across, there is a regular complaint from execs that they do not know what their marketing department does or how […]
By Dave Stevens Google+ I headed on down to City Hall on the South Bank on Thursday to pick up my gear for the Olympics. Nothing to do with athletic prowess you understand – I’m older than the oldest member of the GB team – but I’m volunteering for London 2012 […]
