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What’s in a name?


I sometimes find myself helping businesses that use an abundance of naming conventions for their companies, products, and services. Where the target market for all these names is the same, using a large number of names in your marketing simply confuses your customers. Simplification rules. Always. It’s always worth thinking […]

Brexit: And Another Thing!


My sources at the recent ICO conference on data protection tell me of the hope of the UK Government that we can work towards establishing the UK as adequate when it comes to GDPR once it has left the EU. That means the UK would be not require additional safeguards […]