Here’s the edited text of my speech to the B2B Marketing Annual Conference held at Cavendish Square in London on 7 November 2013… To be clear, today I’m representing my views – not those of the firm that I work for. And it’s one of at least eight different views […]
The B2B Marketing team have asked me to speak at the next Leaders’ Forum on 19 September on the subject of why marketing has become so disconnected from the boardroom and what we can do about it. Perhaps recognising that I’m not such a big name draw as my fellow […]
By Dave Stevens Google+ I don’t think online B2B marketing discussion groups are good for my health. I check into some of the LinkedIn groups, for example, on a daily basis and I read the latest marketing posts. I feel my heart begin to race. My breathing quickens. My muscles tighten. If […]
By Dave Stevens Google+ The traditionally more sober B2B marketing profession must be obsessed with social media if its suppliers are to be believed. B2B marketers can’t move right now for events, webinars, white papers, books, articles, and yes even social media on the subject. I went along to just such an […]
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