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Look how far we’ve come, Baby!


Marketing is a young profession and it’s worth taking a moment to reflect on how it has changed. It originated in the 1960s as a response to the “product management” drive, which focused on the quality of a product assuming that if the product was of a high enough standard […]

How Customer Oriented are You?


One of the key challenges that any B2B marketer has is to ensure that the customer is considered and put at the heart of a business’s plans. Marketers try to think of the customer first – “outside-in” and using the customer’s words.  That means aligning a company’s products and services […]

Brexit: And Another Thing!


My sources at the recent ICO conference on data protection tell me of the hope of the UK Government that we can work towards establishing the UK as adequate when it comes to GDPR once it has left the EU. That means the UK would be not require additional safeguards […]