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What’s in a name?


I sometimes find myself helping businesses that use an abundance of naming conventions for their companies, products, and services. Where the target market for all these names is the same, using a large number of names in your marketing simply confuses your customers. Simplification rules. Always. It’s always worth thinking […]

Marketing Outside of the Box


Those who have experienced my handwriting will be delighted to hear that I have started to learn to draw. And that’s been a revelation. I’ve learned that I haven’t been drawing what I’ve been looking at. I’m not seeing what is really there. Let me explain. From an early age, […]

Minor Figures kicks up a Major Storm


There’s a fascinating marketing discussion that has kicked off on LinkedIn over the last few days concerning a tube advert for Minor Figures that can be seen right now at Holborn Station. Minor Figures is a rather nice brand of organic cold brew coffee. It comes in cans and each […]

Mixed News Monday


Two very different reports on the state of B2B marketing hit my desk this morning. The first is a new report from B2B Marketing on the contribution of the B2B industry to the UK economy based on a survey of 809 senior UK managers. The headline is that 80% of […]