Tag Archives: b2b marketers

Introducing the B2B Marketers’ Club


I’ve recently joined a group of B2B marketers who are passionate about shaping the development and direction of the B2B marketing industry, connecting with other B2B marketers, and supporting professional learning and personal development. This group is called the Business … Continue reading

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The story you don’t want to hear…


The edited transcript of a speech I gave to the PRMoment (www.prmoment.com) conference on “Storytelling:  The role of public relations as a content provider” on 20 November 2014 in London… Story-telling is as old as the oldest civilization.  The Australian … Continue reading

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Why there’s no such thing as “Content Marketing”…


By Dave Stevens Google+ I wish I could say that I found the first grey hair on my head when looking in the shaving mirror this morning. But the truth is that I think I’ve identified enough grey in what little … Continue reading

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