Tag Archives: b2b marketers

The story you don’t want to hear…

Posted on November 22, 2014 by

The edited transcript of a speech I gave to the PRMoment (www.prmoment.com) conference on “Storytelling:  The role of public relations as a content provider” on 20 November 2014 in London… Story-telling is as old as the oldest civilization.  The Australian … Continue reading →

Posted in b2b marketing, content marketing, marketing, storytelling | Tagged , , , , , , , , , , | Leave a comment

Why there’s no such thing as “Content Marketing”…

Posted on October 16, 2012 by

By Dave Stevens Google+ I wish I could say that I found the first grey hair on my head when looking in the shaving mirror this morning. But the truth is that I think I’ve identified enough grey in what little … Continue reading →

Posted in b2b marketing, marketing | Tagged , , , , | 5 Comments