Tag Archives: b2b and b2c

The story you don’t want to hear…


The edited transcript of a speech I gave to the PRMoment (www.prmoment.com) conference on “Storytelling:  The role of public relations as a content provider” on 20 November 2014 in London… Story-telling is as old as the oldest civilization.  The Australian … Continue reading

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The History of Content Marketing


Here’s the edited text of my speech to the B2B Marketing Annual Conference held at Cavendish Square in London on 7 November 2013… To be clear, today I’m representing my views – not those of the firm that I work … Continue reading

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Guaranteed! Your Marketing questions not answered here…


By Dave Stevens Google+ I don’t think online B2B marketing discussion groups are good for my health.  I check into some of the LinkedIn groups, for example, on a daily basis and I read the latest marketing posts.  I feel my heart … Continue reading

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Never enough people…


By Dave Stevens Google+ Judging by the number of pieces of research on marketing that have been crossing my desk of late, it’s report season. One such document that has been asking for my attention is a report from Frost … Continue reading

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