Menu Home

Minor Figures kicks up a Major Storm


There’s a fascinating marketing discussion that has kicked off on LinkedIn over the last few days concerning a tube advert for Minor Figures that can be seen right now at Holborn Station. Minor Figures is a rather nice brand of organic cold brew coffee. It comes in cans and each […]

Mixed News Monday


Two very different reports on the state of B2B marketing hit my desk this morning. The first is a new report from B2B Marketing on the contribution of the B2B industry to the UK economy based on a survey of 809 senior UK managers. The headline is that 80% of […]

Look how far we’ve come, Baby!


Marketing is a young profession and it’s worth taking a moment to reflect on how it has changed. It originated in the 1960s as a response to the “product management” drive, which focused on the quality of a product assuming that if the product was of a high enough standard […]