DaveStevensNow

Blogging about Profitable B2B Marketing | Branding | Digital | Team-Building

recent posts

about

Dave is an experienced global B2B Chief Marketing Officer / Marketing Director with an established reputation for delivering commercial results in start-up, mid-tier, and blue-chip businesses across technology, and business services and professional services sectors. Dave has worked for major brands such as Telefonica O2, EY, and Barclays and held posts from Chief Marketing Officer to Director of Online, has run his own business, and managed a P&L for a major corporate. He is chair and co-founder of the Business Marketing Club (www.businessmarketingclub.org.uk) – a network of B2B marketers. In 2019, he was named one of the top 100 B2B European marketing leaders (https://www.hottopics.ht/34199/top-100-b2b-european-marketing-leaders-2019/). He is a graduate of Cambridge University, a Chartered Institute of Marketing (CIM) Chartered Marketer and holds a MBA with Imperial College, London. Dave is a keen cyclist and adventure traveller, is married, and lives in Buckinghamshire. You can read his blogs at www.DaveStevensNow.com.

Category: Uncategorized

  • What Marketing Can Offer Business – Part 3

    I’ve been talking in recent posts about the first two of five steps that B2B marketers need to take to grow the link between marketing and the business leadership. There is a real need for good marketing out there. And in my experience, it is possible to grow the link between marketing departments and the…

  • What Marketing Can Offer Business – Part 2

    In yesterday’s post, I talked about the first of five steps that B2B marketers need to take to grow the link between marketing and the business leadership. There is a real need for good marketing out there. And in my experience, it is possible to grow the link between marketing departments and the businesses they…

  • What Marketing Can Offer Business – Part 1

    Perhaps it’s because it’s the end of the week, but I’m feeling bullish about our profession! Marketing has a lot to offer the top table. Done properly the marketing department can be a critical constituent of doing business well, growing orders, increasing revenue, deepening margins, and driving cash by building and maintaining executive networks, attending…

  • Why I Love B2B Marketing…

    There’s a great initiative that’s been kicked off by the Business Marketing Collective (www.businessmarketingcollective.com) to challenge marketers in the B2B space to say why they love B2B Marketing.  You can follow the story on Twitter at #iloveb2b.  Here’s my contribution… I love B2B Marketing. Because it is the toughest profession in business.  And that means…

  • The Five Rules of B2B Social Media Marketing

    The edited transcript of a speech I gave to the PRMoment (www.prmoment.com) conference on “Social Media in B2B Communications” on 11 September 2014 in London… So here we are again. Another day, another social media conference. Social media has been the favourite topic of PR, communications, and marketing conferences for at least five years now.…

  • Why is listening more important than talking in social media?

    By Dave Stevens Google+ I attended PRmoment.com’s “Social media in B2B Communications:  The power of integration” conference on Wednesday and presented a paper on why listening is more important than talking in social media.  This is a summary of what I presented… There are some honourable exceptions, but the state of social media in B2B…

  • Why the Infographic Bubble will burst [words]…

    By Dave Stevens Google+ The world has gone mad for infographics. Go on – do a Twitter search right now and you’ll see what I mean.  I’m writing this in the early hours of Sunday morning and seven tweets containing infographics have come through in the last minute.  There’s even a multitude of Twitter handles…

  • Why B2B Marketing should get more emotional…

    Why B2B Marketing should get more emotional…

    By Dave Stevens Google+ Last weekend, I headed up to Edinburgh to spend a couple of days enjoying the Fringe Festival.  If you’ve not been, it’s well-worth a visit.  There’s a real sense of carnival to proceedings.  There are hundreds of shows that you can dip into covering comedy, drama, dance, and magic.  And even…

  • Social media marketing is not an Olympic sport

    By Dave Stevens Google+ There’s a wonderful carnival atmosphere in London right now as people from all over the world flock to watch the extraordinary performances of athletes at the peak of their fitness striving to make years of training and commitment pay off at the Olympic Games. Who can fail to have been inspired to see the artistry of…

  • How to use Twitter to keep a secret

    By Dave Stevens Google+ And so the 2012 Olympic Games have begun and I’m delighted to say that the British have finally come around to embracing it.  There’s a festival atmosphere across the country right now.  The cynical Brits have got an optimistic spring in our steps.  And it feels lovely. There are probably a few factors involved…