DaveStevensNow
Blogging about Profitable B2B Marketing | Branding | Digital | Team-Building
Category: strategy
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The entrance to the British Library’s latest exhibition on writing is marked by three artefacts: an Egyptian figurine, a label for an Egyptian mummy, and a Mesopotamian clay object. All dates from 2000 years ago or more. And together the items articulate the three reasons why humans developed writing: communicating, naming things, and accounting. Yes,…
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At a time when Brand Britain is taking a pounding across the globe, it’s rather nice to see a report launched celebrating a Brand Britain success story. This week, the UK Government issues a state of the nation report into UK FinTech. And the report paints the picture of a sector in rude health. There…
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In yesterday’s post, I talked about the first of five steps that B2B marketers need to take to grow the link between marketing and the business leadership. There is a real need for good marketing out there. And in my experience, it is possible to grow the link between marketing departments and the businesses they…