Some good examples of B2B Marketing: Airtable
It’s time to give a shout out for some of the great work that B2B marketers are doing…
Trends in Technology Use for B2B Marketers
All of the news reports about the Meeker Report talk about its consequences for B2C marketing. What should B2B marketers take from it?
Why B2B Marketing makes me feel like Indiana Jones
Look I’m clearly no Harrison Ford. I haven’t uncovered any implausibly powerful religious artefacts recently, fought off any Nazis, or raced through any abandoned mine shafts. But occasionally – when things are going well – the B2B Marketing profession makes me feel just like Indiana Jones. That’s because B2B marketers […]
Even my blog is asking me for my goals for the year…
It’s the time of year when businesses like to ask for your objectives for the year. How they do this varies from organisation to organisation. Sometimes it’s a tick-box exercise run by the HR team. Sometimes there’s a protracted exercise to ensure that objectives cascade down or up the business […]
What Marketing Can Offer Business – Part 1
Perhaps it’s because it’s the end of the week, but I’m feeling bullish about our profession! Marketing has a lot to offer the top table. Done properly the marketing department can be a critical constituent of doing business well, growing orders, increasing revenue, deepening margins, and driving cash by building […]
The story you don’t want to hear…
The edited transcript of a speech I gave to the PRMoment (www.prmoment.com) conference on “Storytelling: The role of public relations as a content provider” on 20 November 2014 in London… Story-telling is as old as the oldest civilization. The Australian aboriginals painted symbols from stories on cave walls as a […]
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