All of the news reports about the Meeker Report talk about its consequences for B2C marketing. What should B2B marketers take from it?
Look I’m clearly no Harrison Ford. I haven’t uncovered any implausibly powerful religious artefacts recently, fought off any Nazis, or raced through any abandoned mine shafts. But occasionally – when things are going well – the B2B Marketing profession makes me feel just like Indiana Jones. That’s because B2B marketers […]
It’s the time of year when businesses like to ask for your objectives for the year. How they do this varies from organisation to organisation. Sometimes it’s a tick-box exercise run by the HR team. Sometimes there’s a protracted exercise to ensure that objectives cascade down or up the business […]
Perhaps it’s because it’s the end of the week, but I’m feeling bullish about our profession! Marketing has a lot to offer the top table. Done properly the marketing department can be a critical constituent of doing business well, growing orders, increasing revenue, deepening margins, and driving cash by building […]
The edited transcript of a speech I gave to the PRMoment (www.prmoment.com) conference on “Storytelling: The role of public relations as a content provider” on 20 November 2014 in London… Story-telling is as old as the oldest civilization. The Australian aboriginals painted symbols from stories on cave walls as a […]