Category Archives: PR

Measurement in Public and Media Relations


I attended a PR Moment event on how to understand the metrics and insights for your C-suite last night. There still seems to be a lot of angst among public and media relations experts around what metrics and insights work. … Continue reading

Posted in b2b marketing, KPIs, marketing, PR | Tagged , , , , , , | Leave a comment

PR is as Measurable as any other form of Marketing


I’ve been looking at a number of PR campaigns recently as a judge for the AMEC Awards and I’m pleased to say I’ve seen a brilliant step change in the way that our profession is now measuring the effectiveness of … Continue reading

Posted in b2b marketing, KPIs, PR | Tagged , , | Leave a comment