DaveStevensNow

Blogging about Profitable B2B Marketing | Branding | Digital | Team-Building

Category: PR

  • I attended a PR Moment event on how to understand the metrics and insights for your C-suite last night. There still seems to be a lot of angst among public and media relations experts around what metrics and insights work. It’s always worth keeping an eye on this subject buy I think the angst is…

  • I’ve been looking at a number of PR campaigns recently as a judge for the AMEC Awards and I’m pleased to say I’ve seen a brilliant step change in the way that our profession is now measuring the effectiveness of our PR. Any PR activity will have one of six possible goals:  presentation, attention, comprehension, acceptance,…