DaveStevensNow

Blogging about Profitable B2B Marketing | Branding | Digital | Team-Building

Category: Naming

  • I sometimes find myself helping businesses that use an abundance of naming conventions for their companies, products, and services. Where the target market for all these names is the same, using a large number of names in your marketing simply confuses your customers. Simplification rules. Always. It’s always worth thinking about differential advantage where your…