DaveStevensNow
Blogging about Profitable B2B Marketing | Branding | Digital | Team-Building
Category: Naming
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I sometimes find myself helping businesses that use an abundance of naming conventions for their companies, products, and services. Where the target market for all these names is the same, using a large number of names in your marketing simply confuses your customers. Simplification rules. Always. It’s always worth thinking about differential advantage where your…