DaveStevensNow

Blogging about Profitable B2B Marketing | Branding | Digital | Team-Building

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about

Dave is an experienced global B2B Chief Marketing Officer / Marketing Director with an established reputation for delivering commercial results in start-up, mid-tier, and blue-chip businesses across technology, and business services and professional services sectors. Dave has worked for major brands such as Telefonica O2, EY, and Barclays and held posts from Chief Marketing Officer to Director of Online, has run his own business, and managed a P&L for a major corporate. He is chair and co-founder of the Business Marketing Club (www.businessmarketingclub.org.uk) – a network of B2B marketers. In 2019, he was named one of the top 100 B2B European marketing leaders (https://www.hottopics.ht/34199/top-100-b2b-european-marketing-leaders-2019/). He is a graduate of Cambridge University, a Chartered Institute of Marketing (CIM) Chartered Marketer and holds a MBA with Imperial College, London. Dave is a keen cyclist and adventure traveller, is married, and lives in Buckinghamshire. You can read his blogs at www.DaveStevensNow.com.

Category: marketing

  • Why is listening more important than talking in social media?

    By Dave Stevens Google+ I attended PRmoment.com’s “Social media in B2B Communications:  The power of integration” conference on Wednesday and presented a paper on why listening is more important than talking in social media.  This is a summary of what I presented… There are some honourable exceptions, but the state of social media in B2B…

  • Shut the door as you leave the nursery please…

    Shut the door as you leave the nursery please…

    By Dave Stevens Google+ And so it’s back to business!  Whether it’s the arrival of Labor Day, the end of the school holidays, or simply the change of the weather, you can’t help but have picked up the signals that the final business term of 2012 is upon us. For marketers, the season ahead is always…

  • Why B2B Marketing should get more emotional…

    Why B2B Marketing should get more emotional…

    By Dave Stevens Google+ Last weekend, I headed up to Edinburgh to spend a couple of days enjoying the Fringe Festival.  If you’ve not been, it’s well-worth a visit.  There’s a real sense of carnival to proceedings.  There are hundreds of shows that you can dip into covering comedy, drama, dance, and magic.  And even…

  • Five lessons for marketing from London 2012

    Dave Stevens – Olympic volunteer!     By Dave Stevens Google+ In the last week, I’ve taken time off from my regular marketing job to play a part as one of the many volunteers helping to make London 2012 the big success that it is. I’ve not been stationed anywhere glamorous like the Olympic Park or Horseguards’…

  • Social media marketing is not an Olympic sport

    By Dave Stevens Google+ There’s a wonderful carnival atmosphere in London right now as people from all over the world flock to watch the extraordinary performances of athletes at the peak of their fitness striving to make years of training and commitment pay off at the Olympic Games. Who can fail to have been inspired to see the artistry of…

  • How to use Twitter to keep a secret

    By Dave Stevens Google+ And so the 2012 Olympic Games have begun and I’m delighted to say that the British have finally come around to embracing it.  There’s a festival atmosphere across the country right now.  The cynical Brits have got an optimistic spring in our steps.  And it feels lovely. There are probably a few factors involved…

  • Guaranteed! Your Marketing questions not answered here…

    By Dave Stevens Google+ I don’t think online B2B marketing discussion groups are good for my health.  I check into some of the LinkedIn groups, for example, on a daily basis and I read the latest marketing posts.  I feel my heart begin to race.  My breathing quickens.  My muscles tighten.  If I had a blood pressure…

  • Why the power of brand makes queuing a joy…

    By Dave Stevens Google+ I headed on down to City Hall on the South Bank on Thursday to pick up my gear for the Olympics.  Nothing to do with athletic prowess you understand – I’m older than the oldest member of the GB team – but I’m volunteering for London 2012 as a guide (and to see…

  • Why a business gift can lose you a customer…

    By Dave Stevens Google+ I’ve just engaged a supplier organisation to provide some good marketing training to my troops.  I’m really excited about getting this supplier on board – they’re bright, creative, and seem to be fun to work with.  It took me an age to find them – but the wait seems to have been…

  • Never enough people…

    By Dave Stevens Google+ Judging by the number of pieces of research on marketing that have been crossing my desk of late, it’s report season. One such document that has been asking for my attention is a report from Frost & Sullivan on 2012 marketing priorities entitled “Assessing the Value Proposition”.  This report is based…