All of the news reports about the Meeker Report talk about its consequences for B2C marketing. What should B2B marketers take from it?
I’ve been talking about how to develop a good B2B marketing plan in my last few posts. There are plenty of good business and marketing models to use to help you with your plan. Michael Porter’s 5 Forces Model is my favourite for use in your marketing audit of the […]
One of the key challenges that any B2B marketer has is to ensure that the customer is considered and put at the heart of a business’s plans. Marketers try to think of the customer first – “outside-in” and using the customer’s words. That means aligning a company’s products and services […]
At the time of writing, it looks as if the UK has been given another six months to find its way out of the Brexit conundrum that has been handed to our politicians. Let’s hope that an acceptable arrangement can be found in that time. Because even when a political […]