Category Archives: market research

How Customer Oriented are You?


One of the key challenges that any B2B marketer has is to ensure that the customer is considered and put at the heart of a business’s plans. Marketers try to think of the customer first – “outside-in” and using the … Continue reading

Posted in b2b marketing, customer, market research, marketing | Tagged , , , , | Leave a comment

Brexit takes Marketing Back to Basics


At the time of writing, it looks as if the UK has been given another six months to find its way out of the Brexit conundrum that has been handed to our politicians. Let’s hope that an acceptable arrangement can … Continue reading

Posted in b2b marketing, market research, marketing | Tagged , , , , , , , | Leave a comment