The entrance to the British Library’s latest exhibition on writing is marked by three artefacts: an Egyptian figurine, a label for an Egyptian mummy, and a Mesopotamian clay object. All dates from 2000 years ago or more. And together the items articulate the three reasons why humans developed writing: communicating, […]
In the last hour of the working day on Friday, I received 43 e-mails from marketing agencies soliciting work and three phone calls. I’m not sure how representative of a typical hour in a typical week this figure is. Nor am I sure how much of this is the tip […]
I’ve been talking about how to develop a good B2B marketing plan in my last few posts. There are plenty of good business and marketing models to use to help you with your plan. Michael Porter’s 5 Forces Model is my favourite for use in your marketing audit of the […]
Ask three B2B marketers for a marketing plan and you’ll get three different documents doing three different things. You will want to debate what the plan suggests but instead you frequently find yourself debating what the plan looks like. So as to help things along, here’s my view of just […]
I attended a PR Moment event on how to understand the metrics and insights for your C-suite last night. There still seems to be a lot of angst among public and media relations experts around what metrics and insights work. It’s always worth keeping an eye on this subject buy […]
I’ve been looking at a number of PR campaigns recently as a judge for the AMEC Awards and I’m pleased to say I’ve seen a brilliant step change in the way that our profession is now measuring the effectiveness of our PR. Any PR activity will have one of six […]
Perhaps it’s because it’s the end of the week, but I’m feeling bullish about our profession! Marketing has a lot to offer the top table. Done properly the marketing department can be a critical constituent of doing business well, growing orders, increasing revenue, deepening margins, and driving cash by building […]
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