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How to market to your CFO


The entrance to the British Library’s latest exhibition on writing is marked by three artefacts: an Egyptian figurine, a label for an Egyptian mummy, and a Mesopotamian clay object. All dates from 2000 years ago or more. And together the items articulate the three reasons why humans developed writing: communicating, […]

What Marketing Can Offer Business – Part 1


Perhaps it’s because it’s the end of the week, but I’m feeling bullish about our profession! Marketing has a lot to offer the top table. Done properly the marketing department can be a critical constituent of doing business well, growing orders, increasing revenue, deepening margins, and driving cash by building […]