Category Archives: KPIs

Here’s a radical idea… a marketing plan!


Ask three B2B marketers for a marketing plan and you’ll get three different documents doing three different things. You will want to debate what the plan suggests but instead you frequently find yourself debating what the plan looks like. So … Continue reading

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Measurement in Public and Media Relations


I attended a PR Moment event on how to understand the metrics and insights for your C-suite last night. There still seems to be a lot of angst among public and media relations experts around what metrics and insights work. … Continue reading

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PR is as Measurable as any other form of Marketing


I’ve been looking at a number of PR campaigns recently as a judge for the AMEC Awards and I’m pleased to say I’ve seen a brilliant step change in the way that our profession is now measuring the effectiveness of … Continue reading

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What Marketing Can Offer Business – Part 1


Perhaps it’s because it’s the end of the week, but I’m feeling bullish about our profession! Marketing has a lot to offer the top table. Done properly the marketing department can be a critical constituent of doing business well, growing … Continue reading

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