On the current timeline from summer 2020, B2B marketers will need opt-in to e-mail, text, and telephone business contacts and prospects.
“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw
Great marketing is about understanding your audience’s needs and preparing the interactions that will respond to them. Here are four things for B2B marketers to think about in preparing those interactions. First, build pauses into their customer messaging to allow their audience to reflect. That’s pauses between key parts of […]
I’ve been talking in recent posts about the first two of five steps that B2B marketers need to take to grow the link between marketing and the business leadership. There is a real need for good marketing out there. And in my experience, it is possible to grow the link […]