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What’s in a name?


I sometimes find myself helping businesses that use an abundance of naming conventions for their companies, products, and services. Where the target market for all these names is the same, using a large number of names in your marketing simply confuses your customers. Simplification rules. Always. It’s always worth thinking […]

Minor Figures kicks up a Major Storm


There’s a fascinating marketing discussion that has kicked off on LinkedIn over the last few days concerning a tube advert for Minor Figures that can be seen right now at Holborn Station. Minor Figures is a rather nice brand of organic cold brew coffee. It comes in cans and each […]

Look how far we’ve come, Baby!


Marketing is a young profession and it’s worth taking a moment to reflect on how it has changed. It originated in the 1960s as a response to the “product management” drive, which focused on the quality of a product assuming that if the product was of a high enough standard […]