Some good examples of B2B Marketing: 3i
It’s time to give a shout out for some of the great work that B2B marketers are doing…
Get ready for GDPR 2!
On the current timeline from summer 2020, B2B marketers will need opt-in to e-mail, text, and telephone business contacts and prospects.
Trends in Technology Use for B2B Marketers
All of the news reports about the Meeker Report talk about its consequences for B2C marketing. What should B2B marketers take from it?
“The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw
Great marketing is about understanding your audience’s needs and preparing the interactions that will respond to them. Here are four things for B2B marketers to think about in preparing those interactions. First, build pauses into their customer messaging to allow their audience to reflect. That’s pauses between key parts of […]
By failing to prepare, you are preparing to fail…
A good B2B Marketer goes beyond the brochure, the website, the direct mail and into every interaction that their business has with a customer. Every interaction is important because every interaction has the potential to be a moment of truth that could acquire, retain, or lose a customer. So B2B […]
Why B2B Marketing makes me feel like Indiana Jones
Look I’m clearly no Harrison Ford. I haven’t uncovered any implausibly powerful religious artefacts recently, fought off any Nazis, or raced through any abandoned mine shafts. But occasionally – when things are going well – the B2B Marketing profession makes me feel just like Indiana Jones. That’s because B2B marketers […]
What’s in a name?
I sometimes find myself helping businesses that use an abundance of naming conventions for their companies, products, and services. Where the target market for all these names is the same, using a large number of names in your marketing simply confuses your customers. Simplification rules. Always. It’s always worth thinking […]
How I became a Marketer at the age of ten
My story as a Marketer started when I was ten years old. When I was ten, I got an illness which ate away at my hip sockets and left me in a wheelchair for five years. I was kicked out of my first school because they could not handle having […]
FinTech isn’t about the Tech. Or the Fin. It’s about Marketing.
At a time when Brand Britain is taking a pounding across the globe, it’s rather nice to see a report launched celebrating a Brand Britain success story. This week, the UK Government issues a state of the nation report into UK FinTech. And the report paints the picture of a […]
Minor Figures kicks up a Major Storm
There’s a fascinating marketing discussion that has kicked off on LinkedIn over the last few days concerning a tube advert for Minor Figures that can be seen right now at Holborn Station. Minor Figures is a rather nice brand of organic cold brew coffee. It comes in cans and each […]
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