Category Archives: Creativity

What’s in a name?


I sometimes find myself helping businesses that use an abundance of naming conventions for their companies, products, and services. Where the target market for all these names is the same, using a large number of names in your marketing simply … Continue reading

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Even my blog is asking me for my goals for the year…


It’s the time of year when businesses like to ask for your objectives for the year. How they do this varies from organisation to organisation. Sometimes it’s a tick-box exercise run by the HR team. Sometimes there’s a protracted exercise … Continue reading

Posted in b2b, b2b marketing, Branding, Creativity, Story telling, storytelling, Team building | Tagged , , , , , , , | Leave a comment

Marketing Outside of the Box


Those who have experienced my handwriting will be delighted to hear that I have started to learn to draw. And that’s been a revelation. I’ve learned that I haven’t been drawing what I’ve been looking at. I’m not seeing what … Continue reading

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