Some good examples of B2B Marketing: Acciona
It’s time to give a shout out for some of the great work that B2B marketers are doing…
Some good examples of B2B Marketing: Airtable
It’s time to give a shout out for some of the great work that B2B marketers are doing…
What’s in a name?
I sometimes find myself helping businesses that use an abundance of naming conventions for their companies, products, and services. Where the target market for all these names is the same, using a large number of names in your marketing simply confuses your customers. Simplification rules. Always. It’s always worth thinking […]
Even my blog is asking me for my goals for the year…
It’s the time of year when businesses like to ask for your objectives for the year. How they do this varies from organisation to organisation. Sometimes it’s a tick-box exercise run by the HR team. Sometimes there’s a protracted exercise to ensure that objectives cascade down or up the business […]
Marketing Outside of the Box
Those who have experienced my handwriting will be delighted to hear that I have started to learn to draw. And that’s been a revelation. I’ve learned that I haven’t been drawing what I’ve been looking at. I’m not seeing what is really there. Let me explain. From an early age, […]
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