DaveStevensNow
Blogging about Profitable B2B Marketing | Branding | Digital | Team-Building
Category: Creativity
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It’s time to give a shout out for some of the great work that B2B marketers are doing…
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It’s time to give a shout out for some of the great work that B2B marketers are doing…
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I sometimes find myself helping businesses that use an abundance of naming conventions for their companies, products, and services. Where the target market for all these names is the same, using a large number of names in your marketing simply confuses your customers. Simplification rules. Always. It’s always worth thinking about differential advantage where your…
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It’s the time of year when businesses like to ask for your objectives for the year. How they do this varies from organisation to organisation. Sometimes it’s a tick-box exercise run by the HR team. Sometimes there’s a protracted exercise to ensure that objectives cascade down or up the business hierarchy so that your goals…
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Those who have experienced my handwriting will be delighted to hear that I have started to learn to draw. And that’s been a revelation. I’ve learned that I haven’t been drawing what I’ve been looking at. I’m not seeing what is really there. Let me explain. From an early age, our brains have learned to…